Built by Veterans. Backed by First Responders. Driven by Purpose. Threads of Valor was founded to give back to those who serve. As a veteran and wildland firefighter-founded brand, we understand the cost of service — and the healing power of the outdoors. Every purchase helps fund the launch of Valor Inc., a nonprofit dedicated to providing free outdoor adventures, retreats, and mental wellness experiences for veterans, wildland firefighters, first responders, and their families. This isn’t just apparel — it’s gear with a mission. When you wear Threads of Valor, you’re not only representing the community — you’re directly helping others find purpose, peace, and healing. The mission never ends.